HOW TO THRIVE IN THE EXPRESSION OF ECONOMY
Low production costs, easy distribution, and suddenly, everyone’s a creator. Consumers can now fill their day with content dedicated to their hobbies, passions, and the things that interest them most. For consumers who want to be interested in real estate, that's a big opportunity for you. For those have to be interested, that’s a big problem for you.
Consumers used to vote with their wallets. Now, they vote with their time.
Your task is to be compelling enough, interesting enough, relevant enough, trustworthy enough, and timely enough that you win their time. Only then will you win their business.
Don't worry, this humourous and insightful session will show you how can do it.
Relevant, engaging, and interactive, Ron Tite exceeds expectations each and every time he takes the stage. Named one of the “Top 10 Creative Canadians” by Marketing Magazine, he’s been an award-winning advertising writer and creative director for some of the world’s most respected brands, including Air France, Evian, Hershey, Johnson & Johnson, Kraft, Intel, Microsoft, and Volvo. Addressing a variety of topics surrounding branding, corporate strategy, creativity, content, and social media, Tite’s presentations are not only information-packed, they’re also infused with his unique humor–guaranteed to have you laughing while you learn.
Currently, Tite is founder and CEO of Church & State, a content marketing agency based in Toronto. His work has been recognized by The London International Advertising Awards, The New York Festivals of Advertising, The Crystals, The Extras, The Canadian Marketing Association, and The Marketing Awards, to name just a few.
Tite is also executive producer and host of the Canadian Comedy Award-winning show Monkey Toast, and publisher of the award-winning and bestselling humour book, This is That Travel Guide to Canada, with CBC Radio’s hit show, This is That. He has written for a number of other television series, penned a children’s book, and wrote, performed, and produced the play, The Canadian Baby Bonus. His newest book, Everyone’s An Artist (Or At Least They Should Be), was published by HarperCollins in 2016.